2023 BMW 7 Series First Look Review: Lucky Number Seven

From launch, three versions of the new 7 will be available. Compared with its chief rival, the 2023 BMW 7 Series’ price is surprisingly appealing. We cover the all-electric i7 separately, but we can tell you that it has an MSRP of $119,300, excluding a $995 destination fee.

The current top-spec BMW 760i xDrive’s price is $113,600. Interestingly, BMW sells the two top models at more-or-less the same price. Traditionally, the EV is more expensive, but this pricing structure will allow prospective customers to choose between traditional power or EV thrust at roughly the same price.

Compared to the S-Class, the 7 offers more bang for your buck. The entry-level S500 has an MSRP of $111,100 sans any options, and the 740i easily undercuts it with a retail price of $93,300. The V8 760i also undercuts its direct rival, the S580. The Merc starts at $117,700, also without options.

As for options, BMW hasn’t put a price on the various packages yet. A product expert told us that he would not be surprised if the average 7 costs somewhere between $140k to $150k once customers tick some boxes.

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